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From the 90's on, a number of strategies
has been developed to try and reduce the impacts of our
consumption patterns on the environment. These strategies
do not only address the end-of-life of products. They go
beyond recycling and recovery of valuable resources that
waste still contain. They rather try to consider products'
lifecycle as a whole: extraction of raw materials, manufacturing
of products, purchasing, use and eventually proper handling
at the end-of-life.
Waste prevention, dematerialisation,
sustainable production and consumption are concepts
which are increasingly used when referring to such strategies.
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Waste prevention
considers the full life-cycle of the
product, as early as the conception stage, to achieve a reduction
in total amount of waste produced locally.

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Dematerialisation
considers, beside waste, natural resources
involved in the products' life-cycle. It literally means the
use of less materials.
Dematerialisation is defined by UNEP
as "the reduction of total material and energy throughput
of any product and service, and thus the limitation of its
environmental impact. This includes reduction of raw materials
at the production stage, of energy and material inputs at
the use stage, and of waste at the disposal stage."
Dematerialisation is closely linked with
improving products' efficiency and with saving, reusing or
recycling materials and products. It entails actions at every
stage of the production and consumption chain:
- resource savings in material extraction,
- improved eco-design of products
- technological innovations in the production
process
- environmentally conscious consumption
patterns
- recycling of waste, etc.
Dematerialisation strategies can translate
into:
- the conception and manufacture of
a smaller or lighter product
- the replacement of material goods
by non-material substitutes (for instance a letter on paper
replaced by an electronic mail)
- the reduction in the use of material
systems or of systems requiring large infrastructures (for instance using telecommunications instead of using a
car to go to work)

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Sustainable consumption
is defined by UNEP as " the use of
services and related products which respond to the basic needs
and bring a better quality of life while minimising the use
of natural resources and toxic materials as well as the emissions
of waste and pollutants over the life-cycle so as not to jeopardise
the needs of future generations".
Sustainable consumption has 3 major goals
:
- Less: radical reduction of
aggregate materials throughput in developed economies (=
dematerialization)
- More: sustainable economic
development in developing countries which responds to needs
- Ethical: changes in global
patterns of consumption, based on re-considered values and
cultural practices in the North; access and redistribution
in the South
Thus sustainable consumption addresses
3 categories of impacts of current ways of life and consumption
patterns:
- Environmental impacts i.e.
resource depletion, pollution, biodiversity reduction
- Social impacts: resulting from
underconsumption, which affects those the most exposed to
food scarcity, environmental insecurity and low economic
viability; and from overconsumption, which effects on the
quality of life or people satisfaction is not obvious.
- Economic impacts: the costs
of global warming or of the loss of biodiversity, the high
dependence of some regions on the production of a limited
number of commodities, which quantities can rapidly decrease.
Source:
UNEP,
Consumption opportunities - Strategies for change - A report
for decision-makers, Geneva, 2001

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IPP: a promising
approach for product and waste management
The Integrated Product Policy - IPP
is a new policy under development in the European Union. It
intends to address the multiple aspects of modern waste policy,
notably it aims at a preventive approve. This includes a holistic
approach of the lifecycle of products & the involvement of
all relevant stakeholders.
A number of common principles underlie
international, European and national waste policies, notably:
- the prevention principle: the avoidance
or minimisation of waste production
- the precautionary principle: the anticipation
of potential problems.
These principles lead debates beyond
the waste management options hierarchy and the Integrated
Waste Management. The new waste policy also encompasses elements
of products, industry and consumers policies.
The recognition of these far-reaching
aspects of waste policy gave birth to the concept of Integrated
Product Policy (IPP) currently under discussion at the EU
level.
Industry, public authorities and NGOs
diversely understand this concept due to diverging interests
and objectives. Yet they all acknowledge the need to integrate
environmental criteria at all stages of a product lifecycle:
design, manufacture, distribution, consumption, and finally
reintegration of the discarded product into the economy.
Robin Murray, an industrial economist,
gives another interesting formulation of this new objective:
"Government is no longer dealing solely with the debris
from the mainstream economy, to be carried away and disposed
of at public expense. It is required to engage with the central
production and consumption processes of the mainstream economy
itself. The issues demand a shift from protective regulation
to the developmental state".
In other words, a strong public intervention
is necessary and should be oriented towards
developing a market for recycling
products rather than just coping with waste disposal.
This creates new challenge and new
role for public authorities and in particular for local
and regional authorities.
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The EU policy on products
Public authorities have a role
to play in stimulating the improvement of environmental
performances at each stage of the product life-cycle.
This is the aim of the EU environmental policy on products,
called the Integrated Product Policy (IPP).
A whole variety of tools - both voluntary and mandatory
-can be used to achieve this objective:
- economic instruments,
- substance bans,
- voluntary agreements,
- norms and standards,
- environmental labeling,
- product design guidelines.
The right balance between them
all and the overall objectives for the policy are currently
being developed at European level.
More:
IPP
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This
project has received support from the European Commission.
The content of this website reflects the author's view
and the European Commission is not liable for any use
that may be made of the information contained therein.
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